Mercearia

Founded in 1975, Convívio has always been more than just a restaurant — it’s part of Bauru’s collective memory.

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After nearly half a century of stories, the challenge was significant: to revitalize a beloved brand without erasing its roots.
Sherman Branding led a complete rebranding process, restoring Convívio’s original essence and translating it into a contemporary language.

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The new identity draws inspiration from classic diners and European pubs, featuring typography and colors that balance tradition and modernity. Every detail — from the logo to the menu, glassware, and façade — was carefully designed to reconnect the restaurant with its story and its city.

 

More than a new brand, Convívio was reborn as a tribute to Bauru’s cultural heritage — a place where past and present meet, and where the name Convívio once again means what it always did: being together, celebrating, and sharing moments.